I met with Joe, an Illustration student to discuss the start of our project re-designing football program covers which we'd discussed over summer. We decided we should design the front and back covers of the programs to balance out the workload between the two of us - the front will be more illustrative and the back will be more information design.
The clubs we selected to re-design the covers for were initially Liverpool and Sheffield United, the teams Joe and I support respectively, but then we decided we should also design covers for Everton and Sheffield Wednesday - local rivals for the teams we support - to show how the cover designs can work in different colours as well as to make our designs more viable through added consistency.
Roles
Joe - Scamps, Sketches, Illustrations, Photography
Me - Layouts, Typography, Vectorising Images, Design Boards
Research
Being big followers of football, we both have a large background knowledge of the area, and felt like our understanding of the context in which the design sits could only be improved by research trips. We've planned visits to the following places to do the following things.
Liverpool - Anfield Stadium Tour - This gives us the opportunity to see the local area surrounding both Liverpool and Everton, and area neither of us are very familiar with, in order to gain a bigger understanding of the culture surrounding both clubs.
Manchester - National Football Museum - Visiting the National Football Museum will give us an idea of how the aesthetic of the sport has changed over time, hopefully allowing us to identify trends that we should either follow or avoid.
Sheffield - Sheffield United Football Match - Before the game we are going to watch to see who buys programs to get a better idea of the demographic we should be aiming for, as well as being able to see which demographic reads the program most during the game.
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