Euro 2016 Illustrative Posters - Flyer Development

Using the map I'd made and by carrying the grid over from the front gave the below result, although it was clear that Steelfish didn't work very well as a key because of how narrow it is. Replacing it with Gotham made it more readable and putting blocks of colour behind them meant the bold and blocky look of Steelfish was still there.

Joe and I discussed what text should be on there and came to the conclusion that directions weren't as necessary as we'd first thought as if someone was using the map for directions to the stadium they'd be near the stadium anyway, meaning there'd be signs up. Instead we decided a more important use of space would be to put the dates and times of the games, this would warn locals about when the surrounding area will be busy. To do this we didn't need all the space the grid allowed us, so we added in a sub-heading which gave the name of the stadium and the city, something which was previously missing - I used Steelfish over Gotham as I needed to use a narrow font because of the limited space.

Adding labels to the map identifying key roads and train stations aids the usefulness of the flyer whilst still allowing the text area to be used for the fixtures. Labels can also be added for rivers and public spaces to add a greater sense of bearing to the maps. When the different colours are applied for the German version of the flyer the map is still clear and the key still has noticeable differences between the different routes.

I looked into which stadiums and cities France, England, Germany, Spain and Belgium (the countries featured in our posters) will play their first game in and developed maps for those cities. I could only apply colour to the maps for England and Germany as Joe hasn't finished the other illustrations yet, so they're left in black and white (with the exception of a large river which will be white) for now. 

After changing the maps to the England and Germany posters to the correct city they look like below. Because there isn't room on the key to put in rivers and large public space we left them white on the map to match the labels, making them applicable to all five posters. The alternative to this would be having the rivers in a pale blue and the public spaces in a pale green, which would disrupt the colour schemes of the individual flyers.