Saturday, 14 November 2015

A Clockwork Orange Book Cover - Cover Copy

I started by adding in the rest of the cover copy into the golden ratio grid, making the quotes on the back slightly bigger than the rest of the text. I used Futura on the back for continuity, and used the same process for creating my own letters for the quote on the front. I found that with the extra type added to the front, the title text no longer stood out quite as clearly as before, so I changed it to make it more aggressive-looking to secure it's position as first in the hierarchy.


 

Making all the text on the back cover the same size made the page look more balanced than having larger lines of text at the top and bottom. I also found that the title type looks more aggressive when used in conjunction with plain thin lettering because of the extra contrast.

 

The orange penguin logo against the orange spine didn't stand out very well, so I tried inverting the spine colour and the text colour, but this didn't look right, so I instead added a small white block behind the logo, and changed the colour of the text to white instead of the 10% orange in order to match this.

 

I got some feedback that said the main title text was difficult to read, so I added the original brush type in 50% orange behind the more aggressive one, making the text more readable while keeping the aggressive undertones.




















The covers look like this mocked up


 

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