Assessing Competition Briefs

The competitions that I considered entering have now all released their briefs, these were YCN, D&AD, RSA, and Starpack. 

I had initially hoped for a packaging brief, so Starpack were the ones I was most looking forward too, however, I found them to all be a bit obscure apart from the Nestle one, which had the opposite problem and was too vague.

The D&AD briefs all seemed either very campaign-based or a bit dull, so none of them really caught my attention, the RSA briefs tended to have the same problem.

YCN were a lot more varied, and I found that The Saucy Fish Co. brief had a good balance of commercialism with fun, and freedom with restriction.

On top of The Saucy Fish Co. brief, I'm also planning on doing the A Clockwork Orange Brief from the Penguin Design Awards. I recently watch this film to try and gain a practical understanding of existentialism for my CoP essay.