City Under The Floorboards

I was contacted by Simon Pickles who was working on an independent film called City Under The Floorboards, he asked me if I could do a logo for the film.

After seeing the initial sketches people working on the film had made and seeing the mood board they linked me too, I had a rough idea of what sort of thing was needed for the logo.

I e-mailed them the following three screenshots, the logo, and how the logo could work as an image for a social media page.

The layout of the text is similar to one of the ideas they sent me, but slightly more aligned. I incorporated the gender symbols into the double O, making the female one more prominent than the male to represent the control she has in the relationship in the film. The horizontal line from the female symbol separates the top and bottom halves of the logo like floorboards, with the silhouette of a city skyline pointing downwards to try and stress the idea of it being under the floorboards. The lights that are switched on in the buildings are meant to be somewhat of a reflection of the lettering in the top half to try and add balance to the logo. I chose to use Avenir bold because it's quite bulky and clear without being overly masculine.

I'm going to wait until I hear back from them before I do anything more on this project.