The exhibition is heavily illustrative, and so the poster needed to not overshadow any of the illustrations, so Joe requested it be type only and stuck to the colour scheme of the exhibition.
I used he golden ratio to try and make it as discrete as possible, this was chosen because of how the golden spiral occurs naturally in nature and the eye/brain thinks nothing of it when we see it. Futura is the typeface used because it’s fairly narrow, allowing me to use just one line for the third line of text while still having it at a large scale. The difference between the cap height and the ascenders also gives it an imperfect feel which matches the grid.
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