I then made some other changes which I'd discussed with Freya briefly, these were:
- Adding a white border to the logo to make it more prominent.
- Change the borders of the images from black to white, making them less prominent and more feminine.
- Use Quiksand Light for body copy rather than Quiksand Regular to thin the text, this makes the body text less obvious than it currently does as the only use of black.
- Change the background colour to the lightest pink from the colour sheet I sent to Freya - she decided she wanted to keep the background pink put make it very light.
- Removed her phone number as she requested under advice from her tutor.
- Re-positioned one of the velcro patches to be in the correct position having noticed ir was placed incorrectly in the test print.
The folder looks like this now - it looks more feminine although most of the changes won't really make much difference until it's printed.
I then looked at where the cuts on the cover would sit on the inside page if we chose to hold the business card in this way. I found that by using just two cuts I we'd have negligible encroachment over the images and none over any text. This is preferable than sticking some flaps on the front cover of the folder as it adds less complications to the process.
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