Saucy Fish Co - Initial Thoughts

After considering the things mentioned in the previous post, I decided that the way to go would be some sort of box with a cutout. This allows me to use recyclable material (some sort of card) in a way that is space-efficient for supermarket shelves, and allows the product to be seen by the customer.

In order to stop the fish from touching the cardboard and causing it to loose it's sturdiness I plan to suspend the fish inside the box using some sort of transparent material in grooves in the side of the box. These grooves will be made out of layered corrugated card which will keep the packaging sturdy.

The two sheets of material that sit in the grooves either side of the product will be connected at the closed end of the box and down the sides of the product, this will mean that when one of them is pulled out the other comes with it, pulling the product with it. The material these sheets will be made of will be flimsy enough to be squeezed into the shape of a McDonalds Apple Pie packaging, minimising the contact surface area between the bottom sheet and the product to allow the product to slide off the sheet and on to an oven tray. This is dependent on the material the sheets are made not absorbing the oils from the fish.

The packaging will be opened by a tearing mechanism as this will reduce the chance of the product sliding out as much as possible.

This is what the initial sketches looked like.

Retrospectively the window would probably be in the shape of The Saucy Fish Co's logo. This would give the window more relevance as well as reduce how much the current sketch looks like packaging for some sort of handheld games console and stops the proportions resembling a microwave. The latter is particularly important given the quality positioning of the brand.