Freya Williams Self-Promotion - Folder Development

Earlier today Freya sent me these pieces of work to include in the folder. These are the bits of work which her tutor said weren't represented by the folder. Upon seeing them, I agree, they're far more colourful and busy than most of her previous work.

She also sent me these photographs of her work used in soap packaging, she said she wanted to include these in the folder as well to show how her work can be used commercially. For this reason I'm leaning towards using the the above patterns that show how the pattern looks on a dress as it adds a context to the work similar to the soap packaging.

Freya said she'd like the inside left page to contain 2 of her Rio designs, a photo of the soap, and one of her Mexican designs, and the image on the back page should be changed to a Rio design too.

We decided to go with these patterns because we felt they matched the original designs we used on the postcards more than the other 2.

I then asked Freya if she could send me the Mexican drape she wanted to use in the same for as these - with it being used as clothes in front of the design itself. This allows greater continuity between the designs on the page. She sent me this one.

We'd previously discussed the feedback she'd gained on the folder from her tutor, who said that there was too much empty space for it to properly represent Freya's work. With all these things in mind I changed the folder to look like this.

I've sent these to Freya to get some feedback from her. One thing I do want to change regardless of Freya's feedback is the positioning and size of the people wearing the designs. Because of how I've had to re-size the images the photo's on them are inconsistently sized. I'm going to suggest to Freya that she sends the photographs separately so I can add them on top of the patterns myself in InDesign, this will allow me to keep a consistant size, making for a more polished finish.