Matthew Brewer - Extended Practice: Euro 2016 Illustrative Posters

Joe sent me these files for the posters as his final drawings. Given that there's two I can use them to have a general idea of what space will be taken up by the images and left for text.

The new images were on a different ratio scale to the previous one he'd sent me which meant that there wasn't enough space to have any text at a particularly large scale.

Because of this I had to reduce the size of the images. This in combination with Joe's previous feedback that the word France needed to be bigger I found a text:image ratio that looked fairly well balanced by using increased kerning.

I then started to construct a grid where the columns were based on the positioning of the letters - this was done to try and keep the remainder of the text aligned in relation to the largest piece of text to try and make the text look as balanced as possible so as not to distract too much from the images.

Completing the grid with the information gave the below result. I found that Steelfish being a narrow font wasn't suitable for the remainder of the text as it meant that it all had to be quite large to be readable.

To find an appropriate font to use with Steelfish I looked back at some of the photos from the football museum to look and some of the better posters for some ideas.

I decided to use Gotham Book but with very wide kerning as this recreated the sort of wide and square look in these two posters but with more of a modern aesthetic.

By adding 2016 to the line of text that said France I could reduce the height of the line while still making it full width, doing this allows for minimal overlap of the text and illustrations. It's important that there is a slight overlap though as it helps assert the illustration as top of the hierarchy of information. The sub text had to go above the main text because it was too small to be readable with the image overlapping. The dates and cities remained in the bottom corner - the dates were sized to be as wide as "2016" to keep the posters looking balanced. The cities were sized in comparison to this at the same ratio as the subtext at the top is to the "France 2016", this is also to keep the posters visually balanced.

Upon separating the images I found the text left too much whitespace on the right side of the page, something which I didn't notice beforehand due to the guides and binding boxes.