Recent and Upcoming Games
This information gives the fans a reminder of the teams previous result and when their next games are. Reminders of when the next games are are important for the fans so they can make arrangements for the games, so it's important to include this information.
Form Guide
Gives information about both teams last few results to give the fans an idea of how well each time is playing - helping the fans to get an idea of what to expect from the game. Useful information but not necessarily important.
Team Mascots
Information about the children who'll be walking out onto the pitch with the players before kick-off. This is trivial and generally is of no concern to most people. Doesn't need to be included.
Reverse Game
This gives information about the last time the two teams played each other. Similar to the form guide, useful but not necessarily important.
Sponsorship Logos
Definite requirement and probably an obligation to include because of the commercial aspect of the programmes and the industry.
Price
Needs to be included somewhere but it doesn't need to be prominent as programme sellers shout out the price like they're running a market stall.
Spine References
Generally only useful to collectors but is a nice touch on the Sheffield United programme from the current season was the information on the spine. There's no reason not to do something like this because there'll be nothing else on the spine.
Referee and Manager Information
Similar to the names of the players, the names of the referees and managers could be useful for supporters, and so should probably be included.
Safety Information
Definitely needs to be included, although only a couple of sentences are required.
When I was deciding on the size and line spacing of the text I used the text size on a recent programme as a reference to make sure it was big enough to be readable but small enough to not take up too much space - I chose the recent Sheffield United programme as the text on it had this balance. The text is in white to match the white-on-red colour scheme of the illustration, and the surnames are in a bolder weight because they're the names by which the players are generally known.
The crests above the two teams are in white to keep consistant with the text on the red stripe, this also limits the use of colour within each individual programme and thus adding to their commercial viability.
The text on the right column displays the relevant information discussed above - the font sizes and weights remain consistant with those on the red stripe. A thin line separates each segment of information to break up the space between them as well as to keep the back cover looking organised and tidy. Using photography within the information was too much of a contrast with the illustration and limited colour palette, so using that space to give credit to the illustrator and information about the cover image made the most sense to replace the photograph - this would usually be done on the inside cover of the programme but I felt the back cover needed some sort of image to accompany the text.
Joe and I wanted the front covers to work as posters which could be sold at a larger size for the same prize - for this reason it made sense to put the price on the front cover and the corporate logos on the back. The new premiership logo is fine to go on the front as it's directly related to football and is more illustrative. Putting it in the bottom right corner broke up some space.
The text on the spine, underneath the main heading, and for the safety messages were all meant to be as readable as possible. For this reason the safety message is in an area of the page with as few visual distractions as possible, the various pieces of information on the spine are well spaced-out, and the text below the title is a bit bigger than the rest of the text on the programme to increase its significance in relation to the very large text above it.
I sent this to Joe for feedback.
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