Euro 2016 Illustrative Posters - Background Development

Joe said he thought the dates needed to be bigger, I was hesitant to do this because the dates were aligned with the year and I didn't want to change that as I felt they were visually balanced - rather than doing this I reduced the size of the cities so they aligned with the inner side of the 2 to increase the proportionate size of the dates whilst keeping the cities in some sort of alignment. Joe and I were both happy with this.

We then started looking at how we could fill some space in the background as we both felt the posters looked very plain.

We wanted something that we could change the colours of for each poster to reflect the colours each individual team play for, this would allow each background to be more individually relevant but still work as a set. Between us we cam up with a few ideas:

We decided we wanted to do something based around the shape and design of the ball because of how the shapes within it have a similar sense of dynamism to the players. Joe's going redraw the ball at a larger size so I can look at creating something out of it.