Freya Williams Self-Promotion - Folder Development, Mock-Ups, and Stock Choices

Having discussed the the pink headings, the text alignment and the layout of the inside page with Freya over the phone this afternoon I remedied the layout and showed here the below layouts. Freya was keen for the pink headings to remain but shared my concern with the other points. These solutions add a lot more balance to the inside of the folder because the space used on the left page is now the same as on the middle and right pages, and the alignment of the text looks a lot neater when placed centrally. 

Freya said it was quite important that as many of the images she provided me with be shown as possible, and that she didn't think text above the postcards, CV and cover letter was necessary as she wouldn't know what to write there. The below was the solution allowed for more images to be used while keeping the balance of the three pages the same.

She was really happy with these, and asked if I could do some mock ups for her PPP crit tomorrow, as her print slot isn't for another 2 weeks. She was happy with these.

I then spoke to Freya about stock and what she should use to print on. Finding some A2 pale pink stock to print on was the main priority because of how difficult it was - we ordered some from here at 240gsm which should be sturdy enough to act as a folder. I then suggested that we order some samples from G.F Smith to before deciding what to print the business cards, postcards, CV and cover letter on.