Saucy Fish Co - Practical Net Testing

Having cut out all the parts I needed for the net it became clear immediately that it was far to complicated to be commercially viable to be produced in this way.

That said, the net for the main box worked perfectly in that the opening mechanism aligned well and the cutout shape looked nice. I found that adding an additional layer behind the cutout adds extra depth to the packaging, this layer could be cut out of brightly coloured card to add a sense of vibrancy to the packaging, reflecting the aesthetics of the brand.

The grooves were very hard to align by hand, which made sliding the internal bits in them very difficult. On top of this the acetate went all warped and had lots of burn marks from the laser, which doesn't reflect the quality positioning of the brand. I cut out some of the internal pieces out of card after realising the acetate wouldn't work but the card was too sturdy to fold in the intricate ways it was required. 

It's clear that the packaging I'm proposing is far too complex and there are elements that need to be changed. The grooves system is far too intricate and could be simplified. The internal box can't be made solely of acetate as it's too flimsy, instead making it out of card that's duplexed with acetate would solve this.

For these reasons it'd be much simpler to use corrugated cardboard to re-enforce the outer box but leave a large square whole inside where another box can be inserted into and removed from, the box that will sit in here will be made of card duplexed with acetate and contain the fish, something like the below diagram.

Having re-read the brief I've realised it's not necessary to submit a physical prototype for YCN, so it's something I'll concentrate for the extended practice submission, as developing a working prototype before the deadline will leave me very limited time to work on the actual packaging design. I'll submit the packaging in the form of mock-ups.