Freya Williams Self-Promotion - Folder Development

I met with Freya yesterday to discuss the folders, there were a number of changes she wanted to make, these were:

• Removing all the text from the inside left page to add more images in.
• Adding text above where the postcards, CV and cover letter will sit.
• Make the head text a dark pink rather than black.
• Try and avoid such a large blank space on the back page.

We also discussed what we should print underneath the business card, as her logo and name would no longer be visible were the business card to be removed. We concluded that we should have her logo, name and title as nothing else was necessary and this would provide the same information as the business card whilst not trying to cram too much into the small space underneath it.

Having made all the changes Freya requested the folder looks like below, all the changes improvement apart from the pink headings, which are counterproductive as they remove the boldness from the text. I also think that the images on the left should take up the same amount of space as the postcards, the text should be aligned with the postcards, and there should be a title and some introductory text to the images on the left. I'll discuss all this with Freya when we next speak tomorrow.