Wednesday 20 April 2016

Euro 2016 Posters - Flyer Map Development and Illustration Edit

Initially I wanted to use some sort of pattern to highlight where the rivers were in the maps, but after some experimentation I found that using a pattern was too garish and distracting. 














This was made even clearer when I tried applying a pattern to the grassy areas. Using the 25% tint as a block colour for the rivers/grassy areas made them just as clear but much less garish. I was slightly concerned that they were quite dominant though, so I tried keeping them white and using the 25% tint as the background, but the coloured background made the map difficult to look at.
















Seeing the different variations in context confirmed that using the 25% tint as a block colour for the rivers and grassy areas was the correct choice - the coloured background completely dominated the poster and the patterned rivers were inconsistent with the rest of the design.




Joe was unable to edit the original drawing for the Germany poster to alter the colour of the skin to match the other 4, so I photoshopped it using the skin tones from the Spain poster in place of the existing skin tones, which made the player look ill.



The updated poster looked like this, and we agreed that it fitted in as a set with the other 4 much more than it did beforehand.




















The makeshift labels I had in place on the England and Germany posters used 8pt Gotham Book, and I felt this size worked well so I continued using this typeface. Creating them in Illustrator rather than InDesign allowed me set guides precisely to the edges of the text, meaning I could ensure that all the labels had a consistent 1mm gap between the text and the border. The borders are 0.5pt thickness so they'll still be somewhat visible but less bold than the text, and the background of the label is the same colour as the background as the poster they're placed on, making the whole label slightly more discrete. The "M" signs signify a Metro/Train station.














With all these changes and decisions implemented the flyers look a lot more complete as a set and the Spain and Germany ones in particular look a lot more visually balanced.



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